31
Jul 2023

Finka’s dedication to data driven growing

Finka’s dedication to data driven growing
INTERNATIONAL – Finka is a company dedicated to the specialized greenhouse cultivation of tomatoes and cucumbers in the state of Querétaro, Mexico.

Finka’s vision is to one day have 160 hectares of productive land (currently they own 51 hectares), out of which 21 hectares have been equipped with the latest generation technology. One of these technologies Finka makes use of is the MyLetsGrow platform.

As a result of implementing this technology, Finka has witnessed impressive outcomes. They have experienced a production increase of more than 25% compared to their previous locations.

Rigoberto Ulloa, grower at Finka highlights where MyLetsGrow assists in the growing strategy of the company:

“The LetsGrow.com platform provides a very comprehensive analysis, by collecting data on climate, pest and disease monitoring, quality of the cultural practices and crop registration data, within a single program. I believe LetsGrow.com helps us to make things easier and very understandable.”

Rigoberto also shares how the tools assist in their most optimal growing strategy, where we help the company make informed decisions about their crops and business:

“Through LetsGrow.com’s climate monitor tool you can make more accurate decisions. We establish the desirable target parameters, facilitating our decision-making on the optimal crop conditions. The expected yield is higher because the plant doesn’t suffer from stress and we always keep the optimal crop conditions; which will be reflected in production.”

Darek Blajer, Junior Grower at Finka shares more about the user-friendliness of the platform:

“LetsGrow.com is very helpful in many ways. The fact that you can access the platform from any computer or mobile phone, allows you to provide a follow up from any part of the world. Tools like RTR (Radiation-Temperature Ratio) and VPD (Vapour Pressure Difference) can be checked through this platform.

Other than the tools and solutions, the assistance of the DDG team also plays a great part in the informed decision making process: “That allows us to lead the crop to its maximum potential, because it keeps us updated in terms of growing and Plant Empowerment,” concludes Darek.

Finka was already well on its way of becoming a data driven organization. With the use of data driven growing through the MyLetsGrow platform the company is more than ready for the future.

 

 

For more information contact:
Evripidis Papadopoulos
Senior Researcher

T: 010 460 8108
E: evr@letsgrow.com
A: Westlandseweg 190 3131 HX Vlaardingen
W: www.letsgrow.com

 

CLASSIFIED

Subscribe to our E-Zine

Sign up here to subscribe to the Grower2grower Ezine. Every two weeks you will receive new articles, specific to the protected cropping industry, informing you of industry news and events straight to your inbox.

More

From This Category

What pests and diseases have caused tomato growers issues this past season?
April 9, 2024
What pests and diseases have caused tomato growers issues this past season?
TomatoesNZ asks NZ Commercial Greenhouse Tomato Growers to complete a short survey.
A brewing new industry for the North
March 12, 2024
A brewing new industry for the North
Ngawha Innovation & Enterprise Park progress with Specialty Coffee Project
Ribbon cutting marks the opening of a new JS Ewers Biomass Energy Centre
March 11, 2024
Ribbon cutting marks the opening of a new JS Ewers Biomass Energy Centre
A state-of-the-art biomass plant, which will help reduce on-farm emissions by 98%, has been officially opened at Nelson growing operation, JS Ewers.
Aussie growers band together to boost the whole berry basket
February 12, 2024
Aussie growers band together to boost the whole berry basket
In an industry first, berry growers across the country have joined forces to encourage Aussie shoppers to put more berries in their baskets.
Starting on the back foot
February 12, 2024
Starting on the back foot
Two recent reports indicated that whitefly had literally ‘exploded’ into crops at locations in Auckland and Hamilton.
Price Matching of Tomatoes in the UK (would it benefit NZ growers and consumers?)
February 12, 2024
Price Matching of Tomatoes in the UK (would it benefit NZ growers and consumers?)
(Part 2) Supermarkets in England Price Match but is this comparing apples with apples or in this case tomatoes with tomatoes! 
CLASSIFIED