Nov 2020

Grower2Grower audience doubles in one year

Grower2Grower audience doubles in one year

Over 100,000-page views & 15,000 people within New Zealand have accessed the site


Recently the Grower2Grower website had its 100,000th page view.   In a competitive on-line market, and with so much going on in the world, we have seen the Grower2Grower readership double over the past twelve months, which is just FANTASTIC!  Numbers have increased from 7,500 NZ users as of December 2019 to 15,000 plus as of this publication.  The total number of worldwide users including New Zealanders has also doubled from 15,000 users to 30,000 users.   We are humbled by the number of users in New Zealand and around the world. 

The protected cropping industry, here in New Zealand and Australia, is continuing to grow (pardon the pun) every year.  The increase in established cultivars is steadily rising.   Rapid growth is continuing in protected berry cropping.  Greenhouse technology, and its knowhow, is proving to be very popular with horticulture crops historically grown outdoors.  Climate change, water security, increased productivity, better working conditions are just some of the drivers in this sector.  Low and high-tech structures are both increasing their market share.

With the support of everyone involved within our industry, in NZ and abroad, Grower2Growrer is committed to providing a valuable source of technical growing information and network for new and established business’s involved with protected cropping.   The range of articles/posts we promote will continue to be full of practical and technical growing information, from trusted sources, as well as new technologies, grower experiences and industry updates & events. 

Personally, I feel very positive about the future of the NZ and Australia protected cropping sector, there are challengers to remain competitive, including reducing labour and energy costs and improving automation.  Hurdles will always be an impediment; however, the industry has always been able to adapt and with collaboration ensuring we continue to all be informed with trusted information we will continue to grow.

The Grower2Grower team wish to thank all of our readers and suppliers for your continued support in 2020.  The massive disruption and uncertainty to all of our businesses, due to the pandemic, has been unprecedented.  For me it has highlighted the vital role horticulture; especially protected cropping, will have for our economy’s long-term recovery.


Grower2Grower online magazine numbers so far:

      *  370 Articles posted

      *  Users World Wide: 30,000

      *  Users New Zealand: 15,590

      *  Sessions: 48,431

      *  Pageviews 103,734

      *  Avg. Session Duration NZ: 2.51 minutes

      *  Returning visitors: 4,838

Numbers as of 30/11/2020


Advisory Services:

In 2020 the Grower2Grower Advisory Service expanded to Subject Matter Experts (SME), located all around the world, which specialise in different cultivars.   This means we can offer New Zealand growers that require independent advice on specialist crops a trusted source.  Our clients can be safe in the knowledge that Grower2Grower offers an ‘on the ground back up service’ to all Subject Matter Experts.  For the consultancy we have an excellent, loyal cliental, of both Tomato and Cucurbit growers, that range from medium to large growing operations.  Our client’s on-going and continued success are the driving force behind our growth.  

Grower2Grower advice is practical and based on a solid history of successful growing techniques.  We provide advice on environmental control, labour management, hygiene, spraying and offer full project management services, from writing the business case, creating the project plan and then ensuring the project operates within the set parameters.

If you have a great growing story to tell, or are in need of assistance with anything growing related please don’t hesitate to drop me a line, even if I don’t know the answers myself I probably know someone who can help.


Our current SME services cover:

  1. Strawberry
  2. Melons
  3. Cucumber
  4. Tomatoes
  5. Eggplant
  6. Medicinal Cannabis
  7. Propagation

Future Potential SME services:

  1. Leafy greens
  2. Berries
  3. Flowers

A favourite image of mine that I snapped in 2018.   Illustrates the perfect setting sequence from the start of the truss to the end.


I appreciate your comments.  Please feel free to comment on the grower2grower Facebook page:


Article Written and compiled by Stefan Vogrincic, Consultant, Grower2Grower

Article Edited by Marie Vogrincic, Editor, Grower2Grower


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