11
Aug 2020

Tomato Prices Surge

Tomato Prices Surge

Tomato Prices Surge

 

It is great to see that most growers, who have toiled through the Covid-Autumn and now Winter are recouping returns lost during the enforced lockdown.  During lockdown the motivation of some growers hit a low, it was difficult, and in some cases, it was impossible for work not to fall behind.  Plant work and spraying took a major back seat at some properties. Growers that did not have contracts with supermarkets (that remained open during lockdown) were at a huge disadvantage and were at the mercy of buyers who were paying well below true market value.   Many growers were at a disadvantage and disproportionately affected compared to growers that had contracts/direct access to supermarkets during lockdown has not gone unnoticed.   There is absolutely zero fault at the hands of those growers who had supermarket access (who by the way also had their revenue reduced).  They certainly did not make the rules up and have nothing to answer for in my book.

Hopefully the wage subsidy and support to the businesses most effected has been able to help level out the playing field.  However, the knock-on effect has now hit some growers twice.  Growers that felt under the most pressure reduced inputs in April.  This led to the plant balance and the correct health was not maintained to capitalise on the prices occurring right now.  What growers are harvesting now is a direct correlation to what happened to the plant when the fruit was just a flower – seven to nine weeks ago.  For growers that did take a risk and maintained the correct inputs, they will be satisfied.  The gamble has paid off for now. 

 

Covid’s potential Second Wave:

 

What will happen if there is a second wave of Covid?  We are all being told the second wave is not ‘if’ but ‘when’.  This is a scary thought as I believe some growers businesses may struggle to survive another lockdown with little or no access to many of their markets like the independent fruit and veggie stores and hospitality industry.  This will open pandoras box of large-scale effects, to the suppliers of goods and services and the consumer.   Reduced available product will lead to extremely high prices and consumer backlash.   It will reduce who can purchase produce like our healthy fresh tomatoes. 

 

Horticulture is a shining light and will be a major part of this economy’s recovery.  The opportunities for the protected cropping industry in general are immense.  I am extremely grateful, as most of us are to be in a country that has been successful, up to this point in controlling large scale outbreaks of this horrible virus.  I especially do not want to catch this virus like most of us, but if we go into another forced lockdown with exactly the same rules and regulations then our economy will be up the proverbial ‘creek without a paddle’.   Growing the food is the easy part, the pathway to the consumer is a totally different ball game.

I appreciate your comments.  Please feel free to comment on the grower2grower Facebook page:

https://www.facebook.com/StefanGrower2grower/

Article Written and compiled by Stefan Vogrincic, Consultant, Grower2Grower

Article Edited by Marie Vogrincic, Editor, Grower2Grower

 

CLASSIFIED

Subscribe to our E-Zine

Sign up here to subscribe to the Grower2grower Ezine. Every two weeks you will receive new articles, specific to the protected cropping industry, informing you of industry news and events straight to your inbox.

More

From This Category

Tomato grower applies Tobre after contamination
July 15, 2024
Tomato grower applies Tobre after contamination
"Stabilization in deteriorated growth of ToBRFV-infected crop"
KWS inaugurates new R&D facility in Uberlândia, Brazil
July 2, 2024
KWS inaugurates new R&D facility in Uberlândia, Brazil
Seed specialist KWS opened its new research and breeding station for vegetables
John van Santen joins the management of Metazet
July 2, 2024
John van Santen joins the management of Metazet
Metazet announces that John van Santen has been appointed as the new Commercial Director effective September 1st.
Workshop for Auckland’s Korean tomato growers held last week
July 2, 2024
Workshop for Auckland’s Korean tomato growers held last week
Last week I was delighted to deliver a presentation to more than twenty Auckland based Korean Tomato Growers at the Campbell and Tyson meeting rooms in Pukekohe.
Could the Global Boom in Greenhouses Help Cool the Planet?
July 2, 2024
Could the Global Boom in Greenhouses Help Cool the Planet?
As agricultural greenhouses proliferate, researchers are finding that their reflective roofs are having a cooling effect. Some experts see this as an unintended experiment with lessons for cooling cities, but others point to the environmental damage that greenhouses can cause.
Apex Greenhouses Unveils Exciting Rebranding with New Logo and Website
June 17, 2024
Apex Greenhouses Unveils Exciting Rebranding with New Logo and Website
"Our rebranding efforts mark a new chapter for Apex Greenhouses,"
CLASSIFIED