11
Aug 2020

Tomato Prices Surge

Tomato Prices Surge

Tomato Prices Surge

 

It is great to see that most growers, who have toiled through the Covid-Autumn and now Winter are recouping returns lost during the enforced lockdown.  During lockdown the motivation of some growers hit a low, it was difficult, and in some cases, it was impossible for work not to fall behind.  Plant work and spraying took a major back seat at some properties. Growers that did not have contracts with supermarkets (that remained open during lockdown) were at a huge disadvantage and were at the mercy of buyers who were paying well below true market value.   Many growers were at a disadvantage and disproportionately affected compared to growers that had contracts/direct access to supermarkets during lockdown has not gone unnoticed.   There is absolutely zero fault at the hands of those growers who had supermarket access (who by the way also had their revenue reduced).  They certainly did not make the rules up and have nothing to answer for in my book.

Hopefully the wage subsidy and support to the businesses most effected has been able to help level out the playing field.  However, the knock-on effect has now hit some growers twice.  Growers that felt under the most pressure reduced inputs in April.  This led to the plant balance and the correct health was not maintained to capitalise on the prices occurring right now.  What growers are harvesting now is a direct correlation to what happened to the plant when the fruit was just a flower – seven to nine weeks ago.  For growers that did take a risk and maintained the correct inputs, they will be satisfied.  The gamble has paid off for now. 

 

Covid’s potential Second Wave:

 

What will happen if there is a second wave of Covid?  We are all being told the second wave is not ‘if’ but ‘when’.  This is a scary thought as I believe some growers businesses may struggle to survive another lockdown with little or no access to many of their markets like the independent fruit and veggie stores and hospitality industry.  This will open pandoras box of large-scale effects, to the suppliers of goods and services and the consumer.   Reduced available product will lead to extremely high prices and consumer backlash.   It will reduce who can purchase produce like our healthy fresh tomatoes. 

 

Horticulture is a shining light and will be a major part of this economy’s recovery.  The opportunities for the protected cropping industry in general are immense.  I am extremely grateful, as most of us are to be in a country that has been successful, up to this point in controlling large scale outbreaks of this horrible virus.  I especially do not want to catch this virus like most of us, but if we go into another forced lockdown with exactly the same rules and regulations then our economy will be up the proverbial ‘creek without a paddle’.   Growing the food is the easy part, the pathway to the consumer is a totally different ball game.

I appreciate your comments.  Please feel free to comment on the grower2grower Facebook page:

https://www.facebook.com/StefanGrower2grower/

Article Written and compiled by Stefan Vogrincic, Consultant, Grower2Grower

Article Edited by Marie Vogrincic, Editor, Grower2Grower

 

CLASSIFIED

Subscribe to our E-Zine

Sign up here to subscribe to the Grower2grower Ezine. Every two weeks you will receive new articles, specific to the protected cropping industry, informing you of industry news and events straight to your inbox.

More

From This Category

Protected Cropping, Weather Extremes And Growth Potential
January 27, 2026
Protected Cropping, Weather Extremes And Growth Potential
Extreme weather again highlights the role of protected cropping. During last week’s deluge across the North Island, significant damage is expected across many outdoor crops. Onions lying on the ground and attempting to dry will be particularly vulnerable, with prolonged saturation likely to result in quality losses and storage issues.
Agrivoltaics in Greenhouses Turning Sunlight into Energy and Crops
January 27, 2026
Agrivoltaics in Greenhouses Turning Sunlight into Energy and Crops
The EU is rapidly increasing its renewable energy targets, with solar power playing a central role in achieving these goals
Strong Winds on 30th December 2025
January 12, 2026
Strong Winds on 30th December 2025
Damage to greenhouse reported
Response to fruit fly find in Mt Roskill continues
January 12, 2026
Response to fruit fly find in Mt Roskill continues
The recent detection of a Queensland fruit fly in Mt Roskill and the resulting biosecurity controls on fresh produce movement highlight the very real risk this pest poses to New Zealand’s horticulture sector.
Best of 2025 – Tomato Prices on the rise as winter begins to bite
December 29, 2025
Best of 2025 – Tomato Prices on the rise as winter begins to bite
Farmgate values solid in New Zealand and Australia. In New Zealand, farmgate values (FGV) for the standard large loose round tomato are pushing into the $7–$8/kg range this week — a significant jump. Meanwhile, retail prices have soared, with some stores charging as much as $14.99/kg for loose rounds as of Monday.
December 29, 2025
Best of 2025 – Velifer – A New Tool in the Tool Box to help control Whitefly and other Greenhouse Insect Pests Approved by EPA
Naturally effective pest management for protected crops (BASF). Velifer® Biological Insecticide adds a new dimension to the management of a wide range of key insect pests within protected cropping structures. Velifer will help manage populations already controlled by conventional knockdown pesticides and complements the use of beneficial insects.
CLASSIFIED