11
Feb 2025

Greenleaf Fresh, which traded under the name Greengrower, has gone into voluntary administration.

Greenleaf Fresh, which traded under the name Greengrower, has gone into voluntary administration.
Unfavorable outcome may pause innovation and investment into other Vertical Farming (VF) projects, and that’s unfortunate.

Recently I became aware that Greenleaf Fresh has been placed into voluntary administration. An extremely disappointing result for such an innovative project with so much promise. There are significant advantages to using indoor vertical farms to grow produce, including a huge reduction in land required and much less water usage compared to conventional greenhouse or field grown crops.

The extremely high initial capital cost (automated table systems, electronics etc.) and operational expenses of VF, including the cost of electricity to run the lighting and air handling systems, may be contributing factors and the hand break for financial success with this project.

Energy security for VF is a key factor for profitability. As we have recently experienced, energy affordability is a huge issue for commercial greenhouse growers, so one can only imagine the pressure this placed on this project.

I hope this project can be saved. I would suggest as a country it is technology we do not want to lose.

To all involved including employees and unsecured creditors our thoughts are with you at this challenging time.

Please read the source links below:

 

https://www.nzherald.co.nz/business/companies/agribusiness/vertical-farming-company-greenleaf-fresh-put-into-voluntary-administration/L3EYAQBJJNC3NAGSIRJVZ3XO34/

 

https://www.farmersweekly.co.nz/news/lack-of-scale-cited-for-greenleaf-demise/

 

https://www.rnz.co.nz/news/business/538459/first-large-scale-vertical-farm-greenleaf-fresh-failed-owes-millions

 

https://www.hortidaily.com/article/9691269/new-zealand-greenleaf-fresh-being-put-into-voluntary-administration/

 

https://gazette.govt.nz/notice/id/2025-aa114

 

https://gazette.govt.nz/notice/id/2025-al631

 

Related:

https://www.farmersweekly.co.nz/technology/nzs-first-commercial-vertical-farm-gets-3-5m-govt-boost/

Subscribe to our E-Zine

Sign up here to subscribe to the Grower2grower Ezine. Every two weeks you will receive new articles, specific to the protected cropping industry, informing you of industry news and events straight to your inbox.

More

From This Category

Celebrating 200 Editions of Grower2Grower: A Milestone for Our Growing Community
November 4, 2025
Celebrating 200 Editions of Grower2Grower: A Milestone for Our Growing Community
Reaching the 200th edition of Grower2Grower is a milestone that deserves both celebration and reflection.
Metazet investigates chemical resistance of cultivation gutters: material choice crucial under stricter cleaning protocols
October 6, 2025
Metazet investigates chemical resistance of cultivation gutters: material choice crucial under stricter cleaning protocols
Due to stricter hygiene requirements in greenhouse horticulture, cultivation gutters are being cleaned more intensively than ever.
Tomatoes biocontrol focus of new podcast series
September 23, 2025
Tomatoes biocontrol focus of new podcast series
A flagship project for A Lighter Touch, partnering with TomatoesNZ to revitalise biological control in greenhouse tomatoes is explored in a new ALT podcast series.
Have your say and go in to win (ALT)
September 8, 2025
Have your say and go in to win (ALT)
Crop protection practices are the focus of an A Lighter Touch survey aiming to establish whether growers are moving to a more integrated approach to pest and disease management.
Visit to Ecomix Headquarters in Melbourne
August 24, 2025
Visit to Ecomix Headquarters in Melbourne
Australian tomato growers buoyed by a year of good returns
Australian horticulture’s $1 billion annual productivity opportunity
July 29, 2025
Australian horticulture’s $1 billion annual productivity opportunity
Over the past 30 years, the annual productivity growth of the horticulture industry has been 0.5% to 1.5%
CLASSIFIED